Not only does branding your content help boost ongoing brand recognition, but people tend to remember branded content roughly twice as long as they do standard content. One of the most significant advantages of PPC is it’s easy to scale your campaign to match your current budget since you only pay when someone clicks on an ad. When you, as a marketer or brand representative, give a consumer what they need in the form of helpful information, genuine assistance, and authentic connection, they’re much more likely to buy from you. The higher the website ranks, the more likely it is to be seen and the more traffic you will have.

In 2017, users are spending much more time with apps than watching television. Our membership program delivers news, extra content, and tools, access to a global marketing community, and the ability to keep you and your certification up to date. DMI is the proven global standard for digital marketing certification with 200,000+ members and over 25,000+ certified professionals. As you can see, the internet is, by far, not the only place for marketers to gain success, even today. This is an excellent example of what marketing content can look like when you know your audience intimately. By knowing its audience of real women, many of them parents, Dove was able to bring light to an often overlooked consequence of the growth of social media. Check this link https://www.designyourway.net/blog/misc/6-reasons-digital-marketing-is-essential-for-your-business/ to know more about it.

Content marketing is one of the most important aspects of digital marketing today, and a blog is one of the most effective tools you can have in your corner. It’s how you know what your target audience is out there searching for, so it’s naturally also the key to obtaining top ranking on Google, Bing, and the rest of the search engines. Also known as digital PR, online PR is a digital marketing tactic focused on distributing select content to choice media outlets. All of this while having more information on your clients and potential clients, mapping all steps of the buyer’s journey, and having more time to think about your marketing strategy instead of doing the manual work. SEO’s biggest goal is to rank your content higher in the search engines, increasing the organic traffic your blog or site receives.

Whereas it takes time to develop, produce, and distribute traditional marketing collateral, digital marketing tactics work a bit more quickly. Any modern brand that wants to get ahead in the current business climate will need to adopt digital marketing tactics as part of its overall strategy. This doesn’t mean that you have to throw out the traditional print ads, especially if your business is already seeing great responses from these types of ads. However, by using digital marketing tactics in combination with your current traditional marketing strategies, your business can start to optimize your campaigns for maximum results. When a potential lead is searching for a product or business that is related to yours, it’s a great opportunity for a promotion. Paid advertising and SEO are two great strategies for promoting your business to capitalize on those future leads.

When in doubt, try both, and iterate on your process as you learn which channels — paid or free – perform best for your brand. Ultimately, it’s recommended to focus on building your organic (or ‘free’) reach using content, SEO, and social media for more long-term, sustainable success. Again, this is a high-value content piece that is great for lead generation.

Marketing on most social media platforms comes at little to no cost- making it accessible to virtually any size business. Sponsored Content – This utilizes content created and paid for by a brand to promote a specific product or service. 56% of marketers believe personalized content – brand-centered blogs, articles, social updates, videos, landing pages – improves brand recall and engagement. Content marketing is not the only affordable digital marketing tactic that offers an excellent ROI. Overall, digital marketing tactics can help you get more for your money.